OK I'll admit it, I'm a perfectionist. One might even say obsessive to the point of annoying. I actually annoy myself on a daily basis. I can't help it. With everything I do, I have an overwhelming desire to make the best, if not "perfect" decision. Yes I know that is ridiculous because nothing is ever perfect. Even if you think it is perfect at the time, something will reveal itself later down the line that makes you think...."oh that wasn't perfect after all".
So what is the point of this post, well.....I'm filing paperwork this week for my official business name. I feel Gogo should be in the name because this journey began with the creation of my Chateau À Gogo blog and I've built everything thus far around that word. However, to name my business which will be a combination of interior styling and sales and maybe one day a shop, Chateau À Gogo (which I've been using with clients thus far), has several things going against it. First, it is a mouthful to say. Second, Chateau is not the easiest word to spell. Third, Chateau is a french word that may imply french inspired design...which my style is not however the À Gogo probably balances that out.
I've been playing around with names and the one I keep coming back to is Gogo Studio. I'm already using this as the "shop" tab on my blog. It rolls right off the tongue and is easy to spell. Also, if you read Girl Behind Gogo, you know I'm a child of the 70s and to me, Gogo Studio evokes more of that design style which is more in line with my aesthetic.
So if this is me in 30 years, did I own Chateau À Gogo or Gogo Studio.....or you hate both? Feel free to speak your mind.
Have any of you struggled with business names? I would love to hear from you and your thoughts because in my opinion, you guys are my best sounding board. Knowing me, I'll come up with something new tomorrow.
(Yes, I've used this image before but I just love it...I really hope I'm that fabulous some day)